By Katie Archibald
Have you ever found yourself late at night, frantically Googling a remedy for a rather sensitive issue you’d rather not be dealing with (in incognito mode of course)? Or perhaps you’ve been intrigued by an article on your morning commute which you swiftly swipe past, before the person to your left catches you reading ‘The top 10 ways to prevent sweaty feet this summer’ (although in the back of your mind you know you’ll bookmark that one for later – your trip to Fuerteventura is just around the corner and those brown sandals do kick up quite a stink!). But I bet you’ve never stopped to wonder; “Who on earth is managing all this unsavoury content?”.
Well, that’s us! Here at The Cogworks we deal with a wide variety of digital content, much of which comes under the umbrella of ‘Health, Home and Hygiene’. So you can begin to imagine the sorts of topics which might fall into one of these categories. To give you an idea, it could be anything from articles on antibacterial wipes combatting the spread of highly contagious gastrointestinal infections, to tips on removing body soil from carpets…dare we ask?!
In our day-to-day office life it’s not unusual to hear things such as, “Hey, would you be able to make this fungal nail promo image a higher resolution, the client would like to be able to see the discoloration and thickening of the toenail in HD?” or “The market thinks it would be better if we exchange the XXL condom pack shot for the SML pack on the homepage carousel to reflect the current retail demand” - you just get used to it.
As the digital world continues to expand and grow on a daily basis, topics that were once solely limited to being discussed with one’s nearest and dearest in the privacy of your own home, are now out in the open on the world wide web. Today the internet is all about sharing (sometimes a little too much) and making information accessible to as wide an audience as possible, often sparking a far-reaching positive global impact. For example, our recent blog 5 Umbraco sites that are making the world a better place highlights just some of the brands and sites we work with running campaigns to promote sexual health awareness and international aid.
We work with a host of multilingual global websites and despite the office collectively speaking some 20+ languages, we can’t know them all! This means that, at times, we are blissfully ignorant of the content we are editing, enabling us to maintain objectivity throughout. It’s also important to bear in mind that ‘content’ doesn’t only refer to the words on a page but encompasses all elements of the site by way of imagery, videos or infographics. Ensuring all elements on the page fit together, as a well balanced painting would, makes for a smooth site flow and an enhanced user experience.
So, if you’ve got some interesting content and are looking for a friendly and reliable company to manage your website drop us a line! Rest assured we’ve probably seen worse and we at The Cogworks pride ourselves on delivering a high quality content management service with a professional result.
We’re about to release our new content package and will also be offering copywriting services, so you can even leave the writing to us!