Consultancy
Web strategy
Getting your strategy right is key to launching and
maintaining a successful web presence.
No longer can you just have a simple brochure website with stock
photos of smart looking people. These days the internet and the
people who use it (your potential customers) have evolved and
demand more from your website. People don't really care about
corporate waffle anymore.
What they care about is what their peers think and say and
generally, what Google says about you. So getting it wrong could
seriously damage your company profile.
That is why a web strategy is so important. We help you with
search engine positioning, choosing the right CMS for instant
updates, social media, blogging, twitter feeds etc.
Accessibility
Creating an accessible website not only increases your customer
base, it also goes hand in hand with improved search engine
optimisation.
Firstly, search engines love standards compliant websites, so
making your site accessible kills two birds with one stone,
thereby:
- Increasing traffic to your site
- Increasing your customer base
- Improving usability of the site
- Ultimately helping drive sales and revenue
Secondly, remember that designing accessible websites doesn't
mean that they have to be boring. They just need to be available
for all to use, no matter what their ability.
Some users may be blind, some may have visual impairments, some
may be using screen reader technology, and some may not be able to
use a mouse, keyboard or vice-versa. Users of all abilities may be
interested in your products or services and it pays to make sure
that the widest possible demographic can gain easy, stress free
access to your content.
Personas
Devising a series of user personas helps to reinforce a set of
goals before conceptual production has started. Not every user
accomplishs the same task. Personas are put together from speaking
to the client, learning about the product and what is has to offer.
How they compare in the market against their competitors and most
importatly what they offer their customers. Website anyalitics
helps us to digest how the existing website has failed or succeded
in these tasks.
Website Analytics
Tracking information; allowing us to understand the faults of
the existing website such as why information isn't reaching the
user or why users are dropping off at certain points of a
process.
Search Engine Optimisation
We understand the importance of being seen in the major search
engines.
That's why we build our sites to be as search engine compliant
as possible.
We also call on a team of trusted SEO experts to help with your
strategy.
What now?
If you'd like to know more about our concultancy services, or
how we can help you please send us a message
or give us a ring on: 0207 470
0882
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