Creative
Visual design
At The CogWorks we understand the importance of great
design.
Whilst it is important to make a site visually attractive, we
never lose the objective that each site must be functional and easy
to use. Not everyone who comes to your website will complete the
same task.
We believe in the importance of combining skills from
information architecture to personas to usability testing into our
conceptual process in order to creating visually rich interfaces,
websites or applications that people just love to use.
Information architecture (IA)
We emphasise the importance of IA from the very beginning. It is
essential to a good, usable website. We work closely with clients
to develop an understanding of the content; how it is organised and
how the user can access it. This helps to create a content
structure, leading to more successful on-line activity for users
and the establishment of business goals.
Usability
The beautifully rich design process would be nothing without
vigorous usability testing. That's why we run the two processes in
parallel; testing along side the design project to make sure that
what is being produced works from a usability prospective. Starting
from the beginning of every task we form simple prototype testing
to help with the conceptual designs process. We've also found that
using such protoypes has helped our clients gain a clearer
understanding of the final finish line whilst still in
production.
Branding
In todays fast paced business environment, no-one can afford to
underestimate the power of effective, memorable Branding.
Are you happy with your organisation's branding? If so, we are
fully capable of designing around your existing specifications,
tailoring your Umbraco site to seamlesly integrate with your
current style.
If not, why not take advantatge of our in house professional
design team and give your brand a boost. Either modernise your
image whilst upgrading your online presence, or use this
opportunity to start again. With the Cogworks - we'll help you to
achieve whatever you desire from your brand.
What now?
If you'd like to know more about our consultancy services, or
how we can help you please send us a message
or give us a ring on: 0207 405
0992
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